Use Clay? Let’s Make It Pay!
As an official certified Clay Expert/Solution Partner, I work directly with B2B and SaaS teams to:
- Advise & Coach on maximising your Clay investment
- Implement Clay workflows & playbooks tailored to your GTM motion, not someone else’s
Clay is a blank canvas that can be custom-built to fit your unique GTM motion. But the user needs to be someone who blends technical skills with real-life GTM experience to maximise its potential.
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Asher - Founder of Revenue Journey, Certified Clay Expert
Why clients work with me - does this sounds like you?
You’ve have heard the promise of Clay. You’ve seen how GTM teams from Rippling, Vanta, OpenAI, Verkada and more use it to run rapid growth-related experiments (E.g. ABM, automated outbound), increase operational efficiency through data enrichments & consolidate tech stacks.
Teams jump into implementing Clay due to these promises, and end up making one of these mistakes:
Expensive full-time hire
Commit to a full-time ‘GTM engineer’ at $120K USD++, plus standard benefits, taxes, overhead, and a 2–3 month onboarding cycle.
There are cases where this works, the reality is that most fail.
If you’ve made a high-cost hire, there’s pressure to deliver results fast. That pressure kills the space needed to iterate & experiment, which is what implementing Clay is about.
Try to do everything internally
Depending on your current role or who you pass Clay to, the person already has a full workload: daily operations, meetings, reporting, campaigns, requests from sales, and internal priorities.
Getting Clay to work isn’t the main job, so it gets pushed to the side.
Before you know it, Clay becomes another unused subscription in your tech stack, full of half-built tables, unfinished workflows, and unrealized potential.
Outsource to the wrong person
Maybe it’s an outbound-focused Clay-Agency that doesn’t understand your broader GTM systems.
Maybe it’s someone who knows Clay’s interface well, but has never worked in a real B2B or SaaS company, unable to translate Clay workflows to drive revenue or operational efficiency.
Ultimately, you end up back at square one: wasted time, wasted energy, and wasted money.
I eliminate these mistakes by working directly with your team as a certified Clay Expert (My official profile on Clay Expert Directory) and someone with previously 5 years of actual on-the-ground SaaS & B2B experience, at a lower cost than a full-time ‘GTM Engineer’, advising on or implementing Clay workflows that work for real-life use cases.
“…unless you intend to treat GTM Engineering or Clay as almost a full-time job and a full-time work stream that you will devote energy to, you should leverage experts to do the work because it is ever-changing, there’s so much to keep up with...you should outsource it to an expert who is doing that like Asher”
Joe, Co-Founder at Parasol, Sales Agency servicing fast-growing SaaS Companies
“I’ve been really impressed by your professionalism, by how thorough you’ve been, you’re incredibly knowledgeable about Clay…but I think what impressed me is your ability to very quickly grasp the problem we are trying to solve…I felt very supported and I think you’ve got a really great way of working”
Kristian, Founder of Hawkwood Partners, Recruitment Firm focused on the Tech Industry
Top Real-Life Use Cases Of Clay?
Clay for Growth
Clay for Operational Efficiency
How I work with clients?
We start with gaining clarity prior to moving to execution - Every engagement follows a structured rhythm designed to deliver measurable impact, built with strong foundations.
Precision Planning
Define your GTM motion, ICP, and success metrics.
Followed by auditing your current Clay & GTM system.
We uncover what matters most to you, and set clear objectives before touching a single Clay table or build a workflow.
Build in Sprints
Translate your goals into mini projects & tasks, and prioritize them based on impact & effort.
We then execute in structured two-week sprints, giving you a clear project roadmap and visibility into deliverables.
Iterate & Document
For every Clay tables & workflows we build, we’ll iterate and refine them.
Results will be documented, tracking its impact on revenue & costs.
Process are also visualized through diagrams for your team to own & scale internally.
Clients I’ve worked with:
Services Provided
Clay Advisory & Coaching
Ad-Hoc or Weekly Sessions
Work directly with me, and unlock the full potential of Clay through expert coaching & advisory
Fractional Clay Expert & GTM Operator
3-Month Minimum Commitment
I’ll work directly with your team to implement Clay workflows that drive GTM Impact
Custom-Built Packages For You
Flexible based on your exact needs
From a pilot program or a large-scale GTM implementation, we understand and build a custom plan for you