Type
Data Enrichment
Problems that we are solving for
- As time goes by, your CRM may have a bunch of outdated information both on a contact and account level, leading to messy & unusable data.
- E.g. If your key contact still working at the same place?
- E.g. You’ve integrated with a new platform, which of your existing key accounts uses those platforms?
Outcome to be achieved
- Leverage Clay to update and enrich lead information using various integrations (E.g. BuiltWith, AI Agents) quarterly/every six months, and have clean, usable data sitting within your CRM